We’re back with the next role in the Executive Hiring Series!

John Connors returns to share key insights on the VP of Technology (Engineering) / CTO role.

Of all contributors in the organization, this leader sits at the core of the company. They are key in executing the product build and are responsible for finding the most efficient and effective way to solve the customer problem.

Check out the sneak preview below! Also, be sure to see the companion write-up as well.

Our final role in this series — which covers the VP of People & Culture — will be shared next week. You won’t want to miss it!

Where to listen?
- Spotify
- Apple
- FUSE Website

Where to read?
- Episode companion writeup

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Next in the Executive Hiring Series is the VP of Marketing role.

In this episode, Satbir Khanuja returns to discuss how the marketing discipline has changed over the years and the key requirements of a modern marketing leader.

Satbir speaks from his own experience as a startup founder, operator, and advisor — as well as from his own time leading Amazon’s global marketing initiatives. Check out the sneak preview below!

Also, be sure to see the companion write-up as well.

Where to listen?

Where to read?

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On to the next episode in the Executive Hiring Series!

John Connors is back to lead the discussion on the VP of Finance / CFO position.

John has significant first hand experience with this role and has helped many startups build out their Finance teams. He has worked with and alongside many renowned Finance leaders throughout his career and also personally served as CFO at Microsoft.

Listen in as he unpacks key learnings for how to frame and hire for this role. It is much more far-reaching and complicated than many realize.

Check out the sneak preview below! Also, be sure to see the companion write-up linked as well.

Where to listen?
- Spotify
- Apple
- FUSE Website

Where to read?
- Episode companion writeup

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Congrats to Ryan Soskin, David Tsai and the entire GoodShip team! FUSE is thrilled to be a part of the journey. This company is changing the game for the shippers and freight carriers serving the $800 billion domestic transportation industry.

Middle mile logistics is a historically antiquated industry, with countless disparate systems and many critical workflows living in spreadsheets and email. GoodShip aims to streamline and automate the most time-intensive and inconsistent processes such as contract procurement, carrier scorecarding, shipper benchmarking, and more.

Listen in on an interview with CEO, Ryan Soskin to learn more about the company’s vision and journey so far.

GoodShip is just getting started!

Where to listen 🎙️🎙️🎙️

Where to read: https://www.geekwire.com/2022/another-logistics-startup-emerges-in-seattle-convoy-vets-land-2-4m-to-tackle-trucking-analytics/

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Meet Aaron Bailey, Co-Founder and CEO of Builtfirst. During their time running strategic partnerships at 500 startups, Aaron and his co-founder Michael Julve noticed a massive shift in software purchasing behavior. B2B buyers are relying on their community and network for vendor selection now more than ever. The result? 50–80% of new business for mature SaaS companies is being attributed to the partnership channel.

Builtfirst is aiming to accelerate this shift by allowing partners and communities to launch a white-labeled marketplace of curated vendors for their audiences. Tune in below to learn more.

Builtfirst is Just Getting Started!

Where to listen 🎙️🎙️🎙️

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Up next is Joshua McKenty, Co-Founder and CEO of Delving. Throughout his career Josh saw multitudes of use cases where mission-critical databases were built on spreadsheets, particularly Excel. However, he was always nagged by the lack of workflow tooling surrounding these spreadsheets. It is continually a struggle for users to assess and manage changes between and across spreadsheets — as collaborating real time with team members often creates consistency and version control issues. This is where Delving comes in.

Click below to learn more about how the company is changing the collaboration game for the 800M+ spreadsheet users worldwide by creating GitHub for Excel.

Delving is just getting started!

Where to listen 🎙️🎙️🎙️

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FUSE.vc

FUSE.vc

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FUSE is a venture capital firm based in the Pacific Northwest that partners with early-stage software entrepreneurs.